Typography & Logos
Hand-lettering, brand logos, and other select projects.
AME Institute
2022-2024
In the fall of 2022, Ashley Adams, Executive Director of the AME Institute, approached me for a logo project, building logos for pop-up events for the AME Institute, a non-profit in California focusing on arts education for children. I am deeply impassioned to help arts education, as I was fortunate enough to attend an arts high school in Baltimore.
Borrowing from the existing AME color palette, I designed a logo that evokes the idea of interconnectedness through the arts, using a gradient to support this idea, with key colors to alternate between different AME events.
I chose to use and alter the curvilinear typeface Strenuous for the “ame” and DIN Alternate in bold for “institute.” The two fonts play on one another and further the idea of interconnectedness, as a rounded font like Strenuous can exist in harmony with the more straightforward DIN Alternate.
The standard AME Institute logo
Logo Variants for each Pop-Up market
For 2024, I was asked to build on the AME Institute brand further by designing a logo for their new virtual learning platform “Cameo.” As a student of virtual learning in recent years, I thought of the nature of virtual learning, how it can truly be a lifelong idea of constant learning, continuously opening doors. I couched the “ame” logo within the “cameo” and altered the “c” and “o” to support the idea of one door opening into another.
New York Queer Zine Fair
2020-2022
I was first inspired to create my own zines (small, self-published artist books) when I attended the 2019 New York Queer Zine Fair at The Center in the West Village. During COVID-19 lockdown, I began to create my own work, inspired by a myriad of things. My zines garnered enough attention that I was invited to participate in the virtual 2020 version of the fair, where I walked the virtual attendees through two of my projects – “NOTES” and “Rescue Party.”
Due to the infection levels of the pandemic in fall 2021, the planned in-person fair was cancelled and efforts were refocused on 2022, and I was asked by Paul Moreno and Kel Karpinski, the organizers of the fair, to design a logo lockup. Playing on the classic gay cruising symbol of the handkerchief, I designed a kaleidoscopic logo for the fair, hand-lettering the entire thing.
I also designed a small peach-y lockup that was printed on t-shirts, which were available to all of the zine fair attendees.
Pictured right & below are two logo lockups designed earlier in the process, featuring hand-lettering my me.
Album Covers
2022
Musician Grant Carey expressed interest in my typographic work when I debuted this website in 2020, and approached me for designing an album cover for his 2022 album ANIMAL ANIMAL, then later the cover for Lost NY. Both album covers use 35mm photography and hand-lettering by me. The logo lockup for ANIMAL ANIMAL was also printed on fan merch sold at Grant’s shows.
